Throughout 17 years working at SCHEELS corporate offices, I mainly contributed to developing immersive displays and branded merchandise pieces that enhanced in-store shopping experiences. By blending creative design and strategic retail thinking, I helped build hundreds of brand campaigns that resonated with customers, strengthened seasonal messaging, and elevated the overall store environment.
Scroll through a few highlights that still make me proud today - just a very small glimpse of a quickly growing world built by many talented creatives and internal marketing teams.