Every Christmas, SCHEELS sends a little bit of holiday magic straight to kids’ mailboxes! For four years, I hand-illustrated and digitized characters, scenes, and activity pages that helped turn these small booklets into big moments of joy - something kids can color, carry, and return to throughout the season.
More importantly, these branded holiday activity books create a warm, family-friendly touchpoint beyond shopping: encouraging creativity at home, adding extra cheer to in-store events, and inspiring so many sweet, shareable moments for Scheels social media during the holidays.
2024 Edition:
2023 Edition:
2022 Edition:
2021 Edition:
