Project Overview
The SCHEELS Christmas Activity Book is an annual holiday marketing direct mailer - packed with games, coloring, crafts, and festive fun for families. Distributed printed issues to thousands of families across SCHEELS markets, and featured in-stores at each local holiday event. Always an exciting tradition each year!
The SCHEELS Christmas Activity Book is an annual holiday marketing direct mailer - packed with games, coloring, crafts, and festive fun for families. Distributed printed issues to thousands of families across SCHEELS markets, and featured in-stores at each local holiday event. Always an exciting tradition each year!
My Role
I served as the lead creative artist, where I developed each year's character designs, illustration layouts, fonts, and color palette. After hand-drawing each final draft for each artwork needed, I digitally inked and colored them all, and adjusted in later design phases as needed.
I served as the lead creative artist, where I developed each year's character designs, illustration layouts, fonts, and color palette. After hand-drawing each final draft for each artwork needed, I digitally inked and colored them all, and adjusted in later design phases as needed.
Tools Used
✏️ Sketchbook · 🌈 Markers · 💻 Cintiq
· 🎨 Photoshop & Illustrator
✏️ Sketchbook · 🌈 Markers · 💻 Cintiq
· 🎨 Photoshop & Illustrator
Project Type
Illustration · Character Design
· World-Building · Kids Content
Illustration · Character Design
· World-Building · Kids Content
